The company is attempting to clarify more on the recent situation where they have been exposed as a “scam”. The concept appears to be a PDF file that can be (for an upcharge) printed, framed, and shipped to you. Then the charity service comes after that. The charity service is claimed to be tree preservation in Scotland on top of donating directly to two separate tree-related charities. These charities according to their websites do not seem to have Scotland-based missions/work. It seems in the wording that they always mention that it’s a gag gift however if you read some of their blog posts, it’s very suggestive of the concept of this “Legal Loophole in Scotland” “How to become a lord”. It is deceptive marketing which has worked very well for them.